|What are you offering and who is it for?
|A clothing brand that encourages women empowerment across all spheres. A movement designed to create a ladder of possibilities for women across the world to unite as a community. To be the brand of women empowerment, sisterhood, mental health, mentorship etc. Corporate Tomboy... It's a movement! We are stronger together.
|Where do you stand right now and what is your number one priority?
|We have launched with a basic line of Tshirts and caps. Our focus is Increasing our followers and member base. Getting people to talk about the movement and give back. Next steps: Funding to expand our brand from T-shirts and caps to underwear, blazers and shirts. We have launched but simple
|What makes you and your team the best fit for building your product?
|We both believe in giving back and this is why we have created this movement to ensure we empower girls and women across the world. We both love fashion and decided that be an all inclusive brand to drive community and support. We have loads of women putting their hands up to assist with mentorship, interview prep assistance, style guides, self defense etc. This is a full circle empowerment movement.
|What makes this time perfect for your product to hit market?
|Online retail is currently booming all over the world but we feel our brand is not only fashion and style. We believe the tomboy, lgbtq community is stepping out and claiming their spot in the sun in a huge way. Also the recently elected Vice President of the US, makes it very clear that women are showing up and making it known. Look at the president of New Zealand that cleared NZ of covid in a swift manner. We want to be the brand that girls and women look up to all over the world as a sense of community and support.
|Tell us about your go to market strategy.
|We have launched but with promotional gear as tshirts and caps.We created our Instagram @corporatetomboy and Linkedin and Facebook pages.We have a number of followers and orders already and people requesting different sizes etc. Our next item would be lady briefs.We have limited personal funding so we are putting one foot in front of the other and not being too hasty with merchandise and no market. I started using the hashtag a few years ago to identify my clothing style and then thought it best to launch my own clothing line and actually do good with the brand. I feel my purpose in life is to give back and make a difference. To leave a legacy and not a house full of material things. I would rather wake up daily with purpose and passion and have less cash than work 8 -5 and enrich myself and have no drive and purpose.
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