Balco Life

What are you offering and who is it for? At Balco Life, we build bar top tables that secure to your balcony railing to maximize your liveable space.
Where do you stand right now and what is your number one priority? We're in a testing phase where we need to improve our add to cart %. Decided to design and launch a new bracket for our Balco Bars to attach to more balcony railings in the market.
What makes you and your team the best fit for building your product? I'm an Engineer who founded and invented an earlier product called CompREST. It's a camping bed that never pops or punctures, plus it can charge your phone. We sold out 455 beds to 16 countries, most of the $65,000 of sales came through Kickstarter. Through CompREST, I learned that I love marketing, and there's nothing more satisfying than the sale Cha-ching on Shopify. The Balco Bar is a product my friend Taylor, and I had been talking about for ~1 year. When COVID hit we thought it was the perfect time to test out the product. So we built 100 units and launched a website within 2 months. We hit some great milestones most notably our first $1000 day.
What makes this time perfect for your product to hit market? With COVID people are spending a lot more time at home, and we think post COVID a lot of offices will continue to offer remote work. Our product helps you create a sweet new spot on your balcony. Balco Life show's how the Balco Bar gives you more space for: hosting patio dinners, evening toke breaks, balcony brunches, coffees, drinks, take a breath. The Balco Bar's also great as an outdoor desk.
Tell us about your go to market strategy. Taylor, Co-founder saw a product like this in Europe and we identified a product gap in North America. We started with a competitive analysis and we observed how other companies are selling patio products. Then we look at how to improve on them. Most notably we have a unique mounting system and we use high quality materials so we can offer a 5-year warranty because our exotic hardwood is top shelf. We're really going with the flow. The idea was to invest $7000, build 100 units, test the market, then make adjustments while running Facebook and Instagram ads. Quite a few people we're buying our product, but they had the wrong railing type, so we we're getting some returns. We offer free shipping, so the returns were breaking our business model. Right now, we've stopped advertising, and we're addressing the return issue with a new bracket design.

Our humble opinion..

We are independently giving feedbacks without hearing each other first, that gives you real different perspectives and is fun for us to read each other's view too!

Don't mind typos since we want this to be our unfiltered first impressions without overthinking

  1. Congratulations on the 1000$/day stamp. This is a good achievement. I think your product is great, especially if you only have a small balcony, it is a great way to get more “space”. And in this day and age it’s certainly the perfect home office and “outside” approach. My recommendations are quite simple at the beginning, I would try to make it clearer how easy it is to make the testiomonials and reviews clearer. I think communication is good, could be a bit more stringent.

  2. Nice idea. I can really imagine that there is a huge demand.
    I like the approach how you prepare the business.
    Telling from my e-commerce experience: returns have forced smaller shops into bankruptcy. So you need to get this under control. Especially as you don’t charge for worldwide shipping. Maybe you can continue offering free shipping only in the US and Canada.
    What comes also to my mind is keeping your customers on board. Once you buy a deck you could be lost as a customer. So find a way of up- and cross selling. How about selling wood varnish, some decoration etc. that can be used with the deck.