|What are you offering and who is it for?
|Silatha is an award-winning meditation experience that supports working mums in building a regular meditation habit that sticks. We combine a meditation app with a tangible object that functions as daily reminder. Our method is loved by BJ Fogg, world’s leading expert on habit creation. So that we can stop working mums from feeling empty and exhausted to prevent burn out
|Where do you stand right now and what is your number one priority?
|We launched and have a functioning product. We want to further develop and grow towards changing the old game of subscription apps, to the new game of offering a full experience that brings lasting change to the lives of working mums.
An experience for mums that she does not want to live without. Be part of her inner circle where she dares to be her beautiful self and grow. Being a friend and coach for her. We want to further grow the community to give her a safe space, and develop the app further so that we start to know her (machine learning) and give her the support she needs when she needs it.
|What makes you and your team the best fit for building your product?
|Meditation changed my life, fully. I had the life that many of these women have now and I was in deep need for change and found it in meditation. I couldn’t make it a daily habit and after in-depth research build this method that works. Seeing my closest friends struggling and myself getting two teenage boys in my life, I realised there was an underserved market that needs support more than anyone.
|What makes this time perfect for your product to hit market?
|We are in a mental health crisis and the pandemic makes it even worse.
80% of women feel ‘not good enough’, 88% feels pressure to be perfect and because of that 40% is about to burn out. The pandemic makes 72% of women even more stressed.
|Tell us about your go to market strategy.
|We started as a jewel (tangible object) with a meditation app. It was not easy to make the need for the tangible object clear to use next to the meditation app. So we pivoted to a meditation app, with a tangible object. This works much better. There are many meditation apps, mindfulness apps and coaching apps. Also some really big ones. We differentiate us by:
1. The tangible object, a trigger that is present whenever the users needs it, not when the app decides to send a message. Also it becomes a companion, a trustworthy object to give strength
2. Our meditations are very short to start with, so that habit forming s becomes much easier (retention is 5x higher vs competition)
3. Female focussed intentions like pregnancy and menopause, selflove and self-esteem.
4. We create a tribe where she feels safe