|What are you offering and who is it for?
|We are making ethical luxury watches with maximum responsibility and full transparency on our value chain.
|Where do you stand right now and what is your number one priority?
|We are about to launch in december, our first collection will be crowdfunded and limited to 300 pieces.
|What makes you and your team the best fit for building your product?
|ID Genève, we are one watchmaker, one designer and one entrepreneur. We are complementary to launch a watchbrand. We've been friends for more than 25 years and want to be significant in the world of watchmaking.
|What makes this time perfect for your product to hit market?
|In 2020, we see Conscious consumption, short routes, recycled and recyclable materials, circular economy as trends for the future.
|Tell us about your go to market strategy.
|We have self invested to create 10 prototype and run a campaign online and some events within Switzerland. All this to succeed in crowdfunding our firt collection.