|What are you offering and who is it for?
|The elegant way of plastic-free shaving - designed in Italy, made in Germany
approx. 500.000.000 razor blade cartridges end up in the residual waste every year let alone in Germany! That’s nuts! SHAVENT is here to change that - in style & comfort and with a local production!
|Where do you stand right now and what is your number one priority?
|After we have launched the exact month of the first corona shut down, we finally we able to ship in September, after a – pretty nervewracking – journey around all the corona-induced hurdles of a production in locked down Germany. But we have made it and are super happy with the feedbacks of our first SHAVENT charge.
Our top priority right now of course is growth 😊 we are focusing mainly on the German speaking region, but have already fans across the EU.
|What makes you and your team the best fit for building your product?
|We are a true family business with a heart:
If at all, usually you are born into a family business - we did it the other way around! All grown up (more or less), we start with our shared vision that sustainability can also be elegant, comfortable and simple, because were shocked when we realized how much waste such small things as the replaceable head of a razor cause: In Germany alone, wet shavers and their replaceable heads produce almost 100 truckloads of waste in just ONE year (and we're talking about full-grown 40-ton trucks)!
The classic alternatives, such as single edge razors and knifes, did not convince us in usage - the comfort of easy and smooth daily shaving suffered too much. So we worked for a long time and with SHAVENT developed a 3-bladed plastic-free wet shave razor that combines a fully functional, comfortable pivoting head with the simplicity of classic razor blades.
As a passionate mechanical engineer, father Armin has technical know-how in his blood - he developed the SHAVENT razor and perfected it with his experience until it met his high standards. (He finds it terribly unprofessional to reveal this here, but: within the family he has been called MacGyver for decades - and rightly so, according to the team.) Daughter Romy would like to use her experience in building up young companies to finally carry Armin's ingenuity into the world. With both a technical and economic background, mother Angie is the perfect link for our small family team.
|What makes this time perfect for your product to hit market?
|We FINALLY got to the point where a large portion of people realized that they need to change their consumption behavior. Reuse, reduce, recycle can already have a huge impact.
But we realized that for a lot of people, changing their lifestyle is a hard thing to do - especially when it comes to sacrificing comfort in their daily lives.
This is why we wanted to create a sustainable everyday solution that keeps all the comfort people are used to and in the long run even saves money for expensive blade cartridges.
We are convinced: only ideas that make change easy and comfy will have a large enough impact in a short enough time! #plasticfreeandhappy or as we say in German #plastikfreiundspassdabei
|Tell us about your go to market strategy.
|To be honest, our go-to-market was just exactly that: honest! We started off with a crowd-funding campaign, showing people our idea and setup and got so much postive feedback!
After we were FINALLY able to start shipping our SHAVENTs, we now focus on online marketing, social media and reviews, as well as many plastic-free stores in Germany and Europe, who love the sustainable and locally produced approch and want to offer SHAVENT as part of their plastic-free bathroom assortment.