“Marketing budgets rise to the highest level in survey history, reflecting the important role that marketing plays in helping firms retain customers and build brand value during this difficult time”
— Christine Moorman, professor of business administration at Duke University, founder of CMO Survey
of global CEOs said they look to marketing to be a major driver for most or all of a company’s growth agenda.
of successful CMOs say past marketing formulas are no match against the new disruptors of the markets.
of today's CEOs and chief marketing officers believe the CMO role will change fundamentally over the next three years.